It’s important to display affiliate products on your website in an appealing, conversion-focused format to get the most out of them. Two popular tools that enable you to create product displays and comparison tables for your WordPress site are AAWP and Affiliatable.
But how exactly do these two affiliate marketing plugins stack up against each other? What are the key differences, pros, and cons of each solution?
In this comprehensive comparison guide, we’ll analyze AAWP and Affiliatable side-by-side so you can determine which platform is the better fit for your needs. Let’s get started rightaway!
What is AAWP?
AAWP is a WordPress plugin specifically designed for Amazon Associates. It allows you to showcase Amazon products on your site in customizable displays and tables using Amazon Product Advertising API integration.
With AAWP, you can easily:
- Create comparison tables of Amazon products complete with images, titles, prices, ratings, buttons and more.
- Embed individual Amazon product boxes that pull in up-to-date product info like pricing.
- Show best-selling product lists or new releases in a particular category.
- Add text links, widgets, and more throughout your content pointing to Amazon products.
The plugin handles grabbing the latest product data from Amazon to keep your displays current. You also get a range of customization options for styling your product showcases to match your brand.
AAWP is affordable at €49/year for use on 1 site and offers tiered pricing up to unlimited sites. It’s a solid choice if your focus is solely on promoting the Amazon Associates program.
Related: AAWP Discount Code 2025
What is Affiliatable?
Affiliatable is a software-as-a-service (SaaS) tool that enables you to create a variety of displays and tables to promote affiliate products, including:
- Comparison tables
- Top 3 boxes
- Product boxes
- Pros and cons boxes
- Ratings boxes
- Versus boxes
The key difference from AAWP is that Affiliatable works with ANY affiliate network or program – not just Amazon.
So you can promote products from Clickbank, ShareASale, individual retailer programs, or really any affiliate link. This flexibility is a major advantage over a platform like AAWP that locks you into just one program.
Affiliatable is also extremely easy to use. You can create displays and tables visually using a drag-and-drop style editor, then embed them anywhere on your site using a shortcode. Pricing starts at $7.50/month when billed annually.
Now that we’ve covered the basics of each platform, let’s compare them across some key factors:
AAWP vs Affiliatable: Ease of Use
When it comes to ease of use and beginner-friendliness, both AAWP and Affiliatable score quite well, but Affiliatable has a slight edge.
AAWP
- Intuitive setup wizard walks you through the configuration
- Easy to search the Amazon catalogue and add products
- Some more advanced customization menus can be a bit complex
Affiliatable
- Extremely simple editor interface – just click to add elements
- Drag and drop display builder needs no coding expertise
- Shortcode embedding method is beginner friendly
- Nothing to install or configure – all runs in the cloud
For those new to affiliate marketing or WordPress, Affiliatable has a lower learning curve overall and enables you to be up and running incredibly fast.
AAWP does still make it relatively easy to get started but has a steeper learning curve when it comes to customizing displays or utilizing some advanced functionality.
AAWP vs Affiliatable: Customization
AAWP
- Decent customization options for tables and product boxes
- Change designs, colors, fonts, styles, buttons, etc
- Additional custom CSS can be added
- But still fairly limited compared to other tools
Affiliatable
- Fully customizable displays with tons of styling options
- Easily match your brand’s colors, fonts, etc
- Customize every element (headers, body text, buttons, etc)
- Create your own templates and styles
- More design flexibility than AAWP
When it comes to customizability, Affiliatable clearly provides far more design flexibility. Thanks to its drag-and-drop editor, you can fine-tune every display or table to match your brand styling.
AAWP offers some helpful customization like changing colors or adding CSS but is ultimately much more limited in terms of creating displays tailored to your website.
AAWP vs Affiliatable: Templates
AAWP
- Decent selection of display templates
- Comparison table, product box, best seller list, etc
- Changing template types requires editing shortcode
Affiliatable
- Massive library of templates and styles
- Comparison, top 3, product, pros/cons, ratings, etc
- Easily swap template types visually in the editor
- Consistently adding new templates
Affiliatable wins hands down when it comes to the number of templates and styles available out of the box. You can easily test which display variances convert best without any coding.
AAWP has a usable but relatively limited base of templates. Switching between them isn’t quite as seamless as with Affiliatable.
AAWP vs Affiliatable: Affiliate Program Support
This is one of the biggest differences between the two platforms:
AAWP
- Works exclusively with Amazon Associates
- No support for any other affiliate programs
Affiliatable
- Works with ANY affiliate network or program
- Promote Clickbank, Shareasale, individual brands, etc
- Link to any affiliate product or offer
AAWP locks you into promoting just Amazon products only. Affiliatable’s flexibility to work with any affiliate link makes it significantly more versatile.
You can start with Amazon but easily branch out to other lucrative affiliate programs over time using the exact same tool.
AAWP vs Affiliatable: Product Data
AAWP
- Pulls Amazon product data like pricing, images, etc
- Ensures accurate, up-to-date info in your displays
- But limited solely to Amazon inventory
Affiliatable
- Can manually add any product information
- Amazon integration to auto-populate data
- Support added regularly for new networks
- Not reliant on a single program
AAWP streamlines including accurate Amazon product info. But you’re limited only to Amazon’s catalog.
Affiliatable gives you more flexibility to promote a range of products. While adding product details manually takes more effort, the broad support is an advantage.
AAWP vs Affiliatable: Embed Options
AAWP
- Embed via WordPress shortcode
- Somewhat restrictive about where you can embed
Affiliatable
- Use shortcode method or direct HTML embed
- Can embed tables/displays literally anywhere
- More flexibility in placement on pages
When it comes to actually embedding your displays on your site pages or posts, Affiliatable gives you more options. The ability to directly embed tables and widgets via HTML code makes placement very flexible.
AAWP relies solely on shortcodes which limits where you can embed your product showcases to some degree.
AAWP vs Affiliatable: Link Management & Tracking
AAWP
- Automatically generates Amazon affiliate links
- No centralized dashboard to manage links
- Must rely on Google Analytics for tracking
Affiliatable
- Manually create affiliate links for any program
- No link tracking or management features
Neither platform offers robust link tracking or management capabilities out of the box. With AAWP you’re limited specifically to Amazon links. Affiliatable gives you more flexibility but requires manual creation and tracking of affiliate links.
For full-featured link tracking and management, a dedicated platform like Lasso is recommended.
AAWP vs Affiliatable: Support and Updates
AAWP
- Good email support included
- Detailed documentation available
- Regular plugin updates
Affiliatable
- Excellent email support
- Constant product updates and improvements
- Very developer focused
Both AAWP and Affiliatable offer stellar customer support resources and regular product updates. You really can’t go wrong with either in terms of getting the help or assistance you need.
Affiliatable perhaps has a slight edge when it comes to frequent product enhancements over time. But both deliver excellent support.
AAWP vs Affiliatable: Pricing
AAWP
- €49/year for use on 1 site
- Scales up to €399/year for 25 sites
- Free 30 day money back guarantee
Affiliatable
- $7.50/month billed annually for 1 site
- Scales up based on the number of sites
- Free forever plan with limited features
The pricing is quite comparable between AAWP and Affiliatable. Both offer tiered plans suitable for solopreneurs or agencies managing multiple sites.
AAWP starts a bit lower for a single site license but Affiliatable offers a free forever package with some limitations. Overall pricing is aligned.
AAWP vs Affiliatable: Our Recommendation
So which platform is better for your needs – AAWP or Affiliatable? Here is our recommendation based on a few usage scenarios:
For Amazon-focused sites
If you are solely focused on the Amazon Associates program, AAWP is likely the better choice. The entire tool is optimized specifically around creating high-converting Amazon displays and leveraging the Product Advertising API.
For flexibility and more affiliate programs
If you want the flexibility to promote offers beyond just Amazon, Affiliatable is the clear winner. You can create displays and integrate links from any affiliate network. Much more versatile than being locked into one program like with AAWP.
For a combination of the two
Many successful affiliate marketers use a combination of both AAWP + Affiliatable together!
AAWP can handle your Amazon showcases and Affiliatable can promote other offers. This combo gives you the best of both worlds.
If still undecided…
For most users, we recommend Affiliatable simply because it offers greater flexibility to work with any affiliate program. As your website and strategies evolve over time, you won’t be limited just to Amazon.
And Affiliatable still makes it easy to promote Amazon products via API integration if desired.
Both are excellent tools. But Affiliatable’s support for multiple affiliate programs and networks makes it the best choice for the majority of site owners.
The Verdict
AAWP and Affiliatable both enable you to create beautiful, conversion-focused product displays and tables for your WordPress site quickly.
However, there are definite trade-offs to each platform:
- AAWP is optimized for Amazon Associates but doesn’t support other affiliate programs.
- Affiliatable works with any affiliate link but requires more manual product data entry.
For most website owners, Affiliatable is the more versatile, future-proof choice. However AAWP streamlines Amazon promotions efficiently.
You may even want to use both together to get the benefits of each. Just be sure to evaluate the pros and cons in relation to your specific business model and goals.
Hopefully, this detailed comparison provides the insight needed to decide which platform (AAWP, Affiliatable, or both) is the best fit for your affiliate website and strategy!