Many online businesses often turn to gift cards as a key tool to up their sales, bring in fresh customers, and, in the end, boost their total earnings. Offering virtual gift cards for purchase allows both the givers and receivers to benefit – recipients can choose their preferred items, while the store secures a guaranteed sale.
For WooCommerce store owners, incorporating gift card functionality is a breeze when you have the right plugin at your disposal. However, the options, features, and pricing of gift card plugins can vary significantly. Picking one that precisely matches your unique business goals and objectives is so vital.
In this comprehensive guide, we’ll explore the top 13 WooCommerce gift card plugins to consider in 2024. We will also look into their characteristics, prospective applications, and overall value to help you make a selection for your online business this year.
A WooCommerce gift card plugin is like your store’s magic wand for creating, selling, and managing virtual gift cards. It’s as simple as adding any other product to your store. When customers buy these gift cards, the plugin does the heavy lifting.
What exactly is a Gift Card Plugin in WooCommerce?
The plugin smoothly works with WooCommerce. It crafts gift card products, tracks customer info, sends out notifications, and adds gift card credits. No more manual headaches! The technical stuff is taken care of, so you can focus on making your gift cards look stunning, setting the amounts, and telling everyone about your fantastic gift card options.
With the right plugin, you can go all out. You can send personalized gift card emails, offer custom or set amounts, let customers write their special messages, and even generate QR codes. And guess what’s the best part? You get the lowdown on how your gift cards are performing with detailed reports. These plugins are intended to make it extremely simple for your clients to purchase and use gift cards.
Why a Gift Card Strategy in 2024 Can Transform Your Store
A complete gift card program can be launched on your WooCommerce website with a number of benefits that can dramatically increase your revenue.
Here are the key reasons why a gift card strategy is a game-changer for stores in 2024 and beyond:
- Guaranteed Extra Sales: When customers purchase gift cards, you’re pocketing money even if the recipients don’t use them right away. It is similar to having an ongoing source of income.
- Attracting New People: Redeeming gift cards introduces new people to your company and encourages them to become loyal customers.
- Increased Order Values: Customers often spend more than the gift card amount, increasing their order’s value. Gift cards also encourage larger initial purchases.
- Enhanced Customer Loyalty: The act of gifting creates positive associations with your brand. Customers enjoy giving meaningful virtual gifts.
- Promotional Opportunities: Gift cards can be integrated into holiday offers, loyalty programs, customer re-engagement campaigns, and more.
- Boosting Brand Awareness: Sharing gift cards on social media or sending them through email promotions expands your brand’s reach.
- Valuable Insights: Comprehensive reporting provides valuable information on purchase patterns, redemption rates, and your most popular products.
With competition intensifying each year, adopting creative marketing strategies like gift cards gives your WooCommerce store a proven edge. The plugins listed below make the entire process a breeze.

Top 13 WooCommerce Gift Card Plugins for 2024
As the popularity of gift cards continues to rise, a plethora of WooCommerce gift card plugins have emerged. The choices that are available can be challenging to navigate.
We conducted considerable research to make things simpler and easier for you, taking user feedback and the convenience of using numerous aspects into account.
Keep reading for a close look at the top 13 WooCommerce gift card plugins for 2024.
1. WebToffee WooCommerce Gift Cards
WooCommerce Gift Cards is a great plugin for creating unlimited digital gift cards and vouchers for your online store customers. This tool offers 20+ predefined gift card templates that allow you to launch your desired gift cards in a minute. You can send gift cards via email with a personalized, captivating message to customers on special occasions like Christmas, New Year, or more.
With this plugin, you can set a condition for customers to spend a specific amount to avail themselves of the gift cards. This will encourage shoppers to purchase more and increase sales in your WooCommerce store. The best part is that this plugin allows customers to send gift cards anonymously to surprise their close buddies.
Key Features
- Create digital gift cards in the WooCommerce store
- 20+ predefined gift card templates are available
- Add multiple recipients to send gift cards
- Include custom messages in gift card emails
- Determine the predefined value for vouchers
- Allows customers to buy physical cards from the store
- Attach gift cards as PDFs to WooCommerce emails
Pricing
WebToffee WooCommerce Gift Cards plugin cost begins at $99/year. The free version is also available.
2. WooCommerce Gift Cards
WooCommerce Gift Cards, created by WooCommerce itself. It’s a popular choice due to its extensive feature set, official integration, and reasonable pricing.
With WooCommerce Gift Cards, stores can easily create customizable gift card products, send personalized gift emails, offer flexible sending options, and accept gift cards at checkout—no need for external services or complex setups. The plugin automates the creation of gift card codes, streamlines bulk maintenance, and generates a plethora of reports.

Key Features
- Fixed or variable gift card amounts
- Bulk coupon code generation
- Customizable gift card emails
- Detailed usage reporting
- Gift card management and editing
- Support for multiple recipients per gift card
- QR code integration
- Compatibility with WooCommerce Subscriptions
Pricing
WooCommerce Gift Cards are affordably priced at $59 per year for a single website.
3. YITH WooCommerce Gift Cards
YITH WooCommerce Gift Cards offers a top-notch gift card solution with robust capabilities and customizations. Due to its numerous design options, drag-and-drop card generation, QR codes, and potent reporting, it is a top choice.
A limitless number of gift cards with personalized designs, images, messages, and variable or preset amounts can be created by merchants using the plugin. Customers appreciate picking up designs and personalizing gift cards for their loved ones.
Key Features
- Unlimited digital and printable designs
- Custom amounts or preset values
- Drag-and-drop card designer
- Detailed sales and usage reports
- Product usage suggestions
- Third-party app integrations
- Option to exclude specific products
Pricing
YITH WooCommerce Gift Cards are available for $129.99 annually. A free basic version with limited features is also available.
4. Discount Rules for WooCommerce PRO
Discount Rules for WooCommerce (DRWC) is undeniably an effective coupon and promotion plugin created by FlyCart. However, the PRO version comes with gift card capabilities that deserve your attention.
With DRWC, WooCommerce stores can effortlessly create gift card products, customize gift card emails, set expiry dates, and allow custom amounts or predefined values. Handy features like excluding specific products, limiting usage, and scheduling delivery provide advanced control.
The plugin allows customers to purchase gift cards for themselves or others, check their balances, and redeem amounts partially. Store owners can benefit from detailed reports on gift card usage and trends. Since it’s part of a broader coupon plugin, DRWC also supports triggering gift cards based on cart conditions.
Key Features
- Create customizable gift cards
- Custom or preset gift card values
- Schedule gift card delivery
- Partially redeem gift card amounts
- Detailed gift card analytics
- Usage limits for gift cards
- Trigger gift cards based on cart conditions
Pricing
Discount Rules for WooCommerce Pro is available for $129 per year, and it includes a fifteen-day free trial.
5. PW WooCommerce Gift Cards
A powerful and customizable plugin called PW WooCommerce Gift Cards makes it easy to create and customize both printable and digital gift cards. It excels at design and personalization, improving customers’ shopping experiences.
A user-friendly interface provided by the plugin enables customers to select gift card values, delivery dates, and personalized greetings. Customers may even suggest particular products. Instant gift card previews enable shoppers to preview designs before making a purchase.
Owners of businesses have the option to upload gift card templates, alter fonts and colors, establish expiration dates, import gift cards from third parties, and present specials or deals. It offers thorough reporting and smoothly interacts with WooCommerce checkout.
Key Features
- Printable and digital gift cards
- Customizable gift card templates
- Shopper previews before purchase
- Support for multiple currencies
- Detailed gift card analytics
- Import/export gift card codes
- Integration with all WooCommerce checkout plugins
- Ability to offer gift card discounts and promotions
Pricing
PW WooCommerce Gift Cards are affordably priced at $75 for a single site. Yearly renewals include access to new features and support.
6. Ultimate Gift Cards for WooCommerce
As the name suggests, Ultimate Gift Cards for WooCommerce is one of the most feature-rich plugins available. Its goal is to provide clients with a personalized, hassle-free gifting experience.
This plugin truly excels in gift card creation and promotion. Businesses can effortlessly upload images, adjust fonts and colors, integrate QR codes, set custom or preset amounts, and enable instant sharing via SMS, email, and WhatsApp.
Other important features include thorough analytics, the ability to exclude specific products, discounts on gift card purchases, the opportunity to specify validity periods, and the ability to refund transactions. The plugin also allows you to sell actual gift cards for in-store redemption.
Key Features
- Printable and digital gift cards
- Customizable gift card designer
- SMS, email, and WhatsApp sharing
- Detailed analytics and reports
- Ability to sell physical gift cards
- Discount and promotion options
- Exclude specific products
- Allow gift card refunds
Pricing
Ultimate Gift Cards for WooCommerce is available at an affordable price of $49 for one website. This includes support and updates for one year.
7. Smart Coupons for WooCommerce
Smart Coupons is primarily a robust coupon and promotion plugin for WooCommerce. It does, however, provide seamless integration for making and selling gift cards in addition to your standard coupons.
Store owners can effortlessly add virtual gift cards as purchasable products. Customers can preview and personalize their cards with names, messages, photographs, and other details before purchasing. Variable or fixed gift card values are supported.
Smart Coupons allows for manual email delivery of gift cards to selected customers. Coupons can even be automatically triggered when customers add a gift card to their cart. Detailed analytics provide valuable insights into gift card performance.
Key Features
- Simple gift card product creation
- Customizable gift card preview
- Manual or automatic gift card delivery
- Trigger coupons upon gift card addition
- Detailed gift card analytics
- Custom or preset gift card values
- Integration with all WooCommerce coupon plugins
Pricing
Smart Coupons for WooCommerce start at $129 per year for a single website, with volume discounts available.
8. Gift Up Gift Cards for WordPress
Gift Up offers a straightforward way to sell beautifully designed physical and digital gift cards through your WooCommerce store. It emerges in terms of style and customization.
A simplistic card builder included with the plugin enables you to create customized gift cards with your own logo, images, colors, and fonts.
Customers can preview these cards before making a purchase. Merchants have the option to offer fixed or variable amounts.
Useful features include scheduled delivery, instant emailed delivery, the ability to set an expiry date, creating refundable gift cards, and accepting gift cards either storewide or limiting them to specific products. Detailed reporting is also included.
Key Features
- Physical and digital gift card sales
- Intuitive drag-and-drop card designer
- Custom card logo, images, colors, and more
- Preview gift cards before purchase
- Schedule gift card delivery by date
- Detailed gift card analytics and reporting
- Create refundable gift cards
- Accept gift cards storewide or limit by product
Pricing
Gift Up Gift Cards for WordPress is free to install, you only have to pay 3.49% fee only when you sell a gift card.
9. WooCommerce Gift Card Pro
WooCommerce Gift Card Pro provides a straightforward tool for creating custom gift cards right within your WooCommerce store. It’s perfect for sellers who appreciate simplicity and user-friendliness.
The plugin allows you to upload images, and modify fonts, colors, and text to align with your branding. Customers can preview the gift cards before making a purchase to see the customized design.
Useful features include options for fixed or variable pricing, automatic QR code generation, scheduling future delivery, and integration with tools like MailChimp, SMS notifications, Google Analytics, and more.
While the plugin may lack some advanced capabilities, it offers a solid basic gift card solution. The straightforward setup process and clean interface make it an excellent choice for WooCommerce beginners.
Key Features
- Previewable custom gift card designs
- Automated QR code generation
- Customizable fonts, colors, and images
- Fixed or variable gift card values
- Scheduling for future delivery
- Integration with MailChimp, SMS, and more
- Detailed gift card reporting
Pricing
WooCommerce Gift Card Pro is available at an affordable price of $79 for a single site, including support and updates for the first year.
10. WooCommerce Store Credit
WooCommerce Store Credit lets you create virtual store credits that function just like gift cards. Customers can buy and send them, similar to gift cards. This plugin is easy to install and perfect for basic gift card needs.
Store owners can create store credit products with custom amounts and design templates. Customers simply choose a template, set an amount and recipient, and proceed to checkout. The plugin automatically notifies recipients to redeem their credit.
Store owners have the ability to set credit validity periods, allow partial redemption of credits, and specify which products are eligible for credit. The plugin also provides the option to import and export credit codes and generate detailed reports.
Key Features
- Simple store credit creation
- Customizable design templates
- Notifications to recipients
- Reports on credit usage and trends
- Import/export credit codes
- Control products eligible for credits
- Allow partial redemption of credits
- Set credit expiration dates
Pricing
WooCommerce Store Credit is affordably priced at $79 per year for a single site license.
11. Gifting for WooCommerce Subscriptions
Gifting for WooCommerce Subscriptions introduces a completely unique approach to presenting gift cards by allowing customers to gift subscriptions to others. It’s a clever way to promote subscriptions.
Customers can conveniently purchase a subscription as a gift for someone, and it will be automatically applied to the recipient’s account. This means that the recipient can enjoy the subscription while the person who gave it takes care of the payment.
The plugin supports both one-time and recurring subscriptions. To gift a subscription, customers simply need to enter the recipient’s name and email. Practical features like shared login access and notifications enhance the overall experience.
For stores that offer subscriptions, this plugin offers an innovative way to boost sales and promotions. The gifting process is quick and straightforward for customers, and the plugin handles it seamlessly, ensuring a hassle-free experience for gifted subscriptions.
Key Features
- Ability to gift one-time or recurring subscriptions
- Shared login access for gifted subscriptions
- Automatic setup of gifted subscriptions
- Notifications sent to the recipient
- Synchronization of gifted subscriptions across websites
- User-friendly process for customers to gift subscriptions
Pricing
Gifting for WooCommerce Subscriptions is priced at $59 per year, with discounts available for multiple websites.
12. Gift Cards Pro for WooCommerce
Gift Cards Pro for WooCommerce is a configurable plugin that allows you to design beautiful gift cards and integrate them smoothly into your online store.
The user-friendly card designer offers complete flexibility.
You can easily upload your own designs, images, logos, and color schemes to align with your brand. Customers have the choice of selecting fixed or variable amounts for their gift cards. These gift cards can be promptly emailed or scheduled for future delivery.
This plugin also enables you to include discounts or special offers alongside the gift cards to enhance their perceived value. Noteworthy features encompass QR codes, custom emails, report exporting, and integration with newsletters and analytics platforms.
In essence, Gift Cards Pro for WooCommerce places a strong emphasis on design flexibility and presentation to make your gift cards stand out. It’s an excellent choice for stores that prioritize maximum customization.
Key Features
- Customizable gift card designer
- Ability to upload your own designs and logos
- Option for fixed or dynamic gift card values
- Scheduling future delivery dates
- QR codes for gift cards
- Detailed reports and analytics
- Export reports in CSV or PDF formats
- Integration with newsletters and analytics platforms
Pricing
Gift Cards for WooCommerce Pro is available at an affordable $79 per year, with volume discounts offered.
13. Advanced Coupons
Advanced Coupons is another robust coupon plugin that makes gift card creation a breeze. It provides a simple way to generate gift card coupons alongside your regular promo coupons seamlessly.
This plugin allows you to design custom gift cards with your branding and images. Shoppers have the convenience of previewing and personalizing the cards before making a purchase. You can set predefined or variable values for your gift cards.
Useful features include the ability to set gift card expiry dates, apply restrictions to specific products, exclude certain items, and enable partial redemption of gift card balances. The plugin also offers comprehensive analytics on gift card trends and sales.
While it may lack some advanced gift card-specific functions, Advanced Coupons is a reliable choice for stores seeking straightforward gift card integration alongside coupon management. Its user-friendly interface ensures easy setup and management.
Key Features
- Create customized gift cards
- Preview gift cards before purchase
- Redeem gift cards at checkout
- Custom or predefined gift card values
- Control gift card expirations
- Limit gift cards to specific products
- Detailed reporting and analytics
- Partially redeem gift card balances
Pricing
Advanced Coupons is available at $59 per year for a single website, with volume discounts available.
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Conclusion
Integrating gift card functionality into your WooCommerce store can significantly boost your bottom line. To fulfill a variety of demands, the plugins we’ve discussed here offer a variety of features, options, and costs. Consider features like design customization, promotional possibilities, analytics, and user-friendliness when selecting your platform. With gift cards continuing to gain popularity in 2024, embracing this revenue opportunity can give your store a competitive edge.